All domains are not created equal! There are some huge advantages in owning a high-quality premium domain name. A premium domain will protect your brand and make you look more professional but it can also improve search engine rankings, generate traffic and it is a virtual asset which tends to increase in value over time.
Buying a premium domain name is also the only option left to still obtain a truly valuable business name as all the marketable and generic names in the dictionary have already been registered long time ago. Why would you want to spend tons of time and money on marketing to put your business on the map when you can simply buy a catchy brandable and generic premium domain name that will instantly give you the same authority?
Whichever way you look at it, a premium domain name is an asset that is essential if you want to establish a genuine and lucrative web presence. You have all the reasons in the world to get a great premium domain name that could well prove to be your springboard to success.